16 Crucial Things Companies Often Forget When Building Mobile Apps

Mobile apps

Nowadays, which business doesn’t have a mobile app? When you are serious about expanding your business, a mobile app has become essential. The majority of companies hire mobile app developers to build their business apps. They leave the app development company most of the time to do all tasks, from beginning to end.

When consumers hear about any business, the first thing they look for is their mobile app. Still, many businesses overlook a few things that may cost them a fortune. Thus, it is advisable to get your own business app. However, when you are developing your app, you need to take care of numerous things, as a tiny mistake can ruin your business reputation.

This article will highlight 16 crucial details that companies forget during app development.

#1 Security and Privacy

Security of the app is one of the most crucial things mobile app developers have to keep in mind. The majority of people will abandon your mobile app if they suspect any kind of data breach. With the rising popularity of digitization, the number of frauds is increasing as well.

To ensure confidentiality, reliability, and availability, many companies do not pay enough attention to the specific features, such as data collection, storage, usage, disposal, sharing, and disposal.

Additionally, mobile app developers have to make sure that user’s privacy is intact. Even a tiny mistake can give hackers access to users’ sensitive information, leading to a bad reputation.

#2 Building from Scratch

As we know, your application is a mobile version of your website, it is advisable to build it from scratch. Developing your app from scratch has many benefits. It will make the browsing experience easier for your customers and live up to their expectations.

You can do an online survey or ask for your customer’s feedback and use that information to build your app as per their requirements and provide them with a seamless user experience.

#3 Customization

Customization is the key to a successful and long-running business, yet many entrepreneurs forget to add that in their development strategies. With your gathered data, you can provide your customers with a personalized shopping experience.

Using surveys or social media, gather the necessary personal information about your customers to provide them with a personalized experience. Organize your business so that it is customer-centric. Customers have a tendency to buy products immediately when they see them. According to one research, 87% of people said that they’d pay more to get a personalized user experience. Additionally, 52% of people say they prefer a customized experience and will stick with a brand when they find it.

#4 Functioning Headroom

When it comes to mobile apps, the customers are using smaller devices to access their business. Thus, ensuring a secured and responsive mobile application is a must. Smart devices do not have the same resources like CPU and large memory power. Therefore, creating an app with a functional headroom that is compatible with mobile devices is something you cannot miss.

#5 Mobile Application Framework

When it comes to frameworks, do not experiment. There are multiple frameworks available in the market that are highly compatible with the majority of mobile devices. Select a suitable framework after thorough research. Your app development team will utilize all the features and tools and will help you develop your desired mobile application.

#6 Network Tolerance

For a smooth browsing experience, you need to pay attention to your app’s network tolerance along with an excellent user interface. Not everybody uses Wi-Fi for mobile devices. Thus, your app should be highly compatible to work with each network available and work perfectly even with slow internet.

As we know, many people abandon the app if it takes more time to load. Enabling your app to work even with a low network can simplify feature handling and provide your customers with a context-aware mobile browsing experience.

#7 Accessibility

In the United States, 25% of people have disabilities. However, most mobile apps lack accessibility features and aren’t compatible with them. As you build your website, your goal should be to make it more accessible for all visitors, even those with disabilities.

An accessible mobile app is one that is designed so that people with disabilities can access it. Among those who face difficulty are all people with difficulties hearing, seeing, reading, and processing content, as well as people who are older.

To create an accessible mobile app, you need to add images with ALT text, allow users to change the font size, keep a check on contrast visibility, and make the keyboard navigation easier.

#8 Device Optimization

There are numerous mobile devices available in the market, such as tablets, mobile phones, Android and iPhones, etc. Each device has different features and functionalities. Therefore, you need to create your mobile application compatible with your targeted audience and the most used devices.

Creating an app supportive of the old version is not practical, as those devices will go out of the market soon. Identify your targeted audience and optimize your mobile app for them.

#9 Post Deployment Support

As a mobile application development company, your sole duty is to support your clients throughout the entire development journey, even after the app deployment. You need to resolve any glitches, such as app crashes, slow loading, or payment gateways malfunction, your client may face after the launch.

Along with that, you need to regularly update your app, as nobody likes to use the same outdated app for a long time. Also, you need to resolve any malfunctions your app can create after the updates. 

#10 User Experience

As mentioned earlier, numerous types of mobile devices are available in the market. It makes it challenging to deliver a consistent user experience. You need to prepare a whole different user experience relevant to the operating systems. If you fail to do that, you may risk overspending your budget on the features that have no use in your mobile app and do not serve your targeted audience.

#11 Simplicity

A simple yet effective mobile app is key for a successful business. The easier your customers can navigate through your app, the more they will engage with your app. An app filled with unlimited useless features takes up more space and more time to load, annoying the customers.

Thus, mobile app developers need to look from the customer’s point of view and build an app that makes their browsing experience pleasant. A simple and attractive app will get more attention and help you generate hefty revenue.

#12 Value Proposition

Before developing an app, you need to make your customers familiar with your brand value. A study shows that 61% of people will not use mobile app to interact with brands. Therefore, you need to provide a good value proposition for your app so that installing the app can be easier than browsing the website. Once your customers are familiar with your brand value, they will not hesitate to use the mobile app.

#13 Push Notifications

You can increase customer retention and conversion by using push notifications. In fact, 42% of customers would like push notifications on their mobile phones. However, if done incorrectly, customers may find the push notifications annoying, which may cause them to uninstall the app forever.

You can plan out your push notification strategies by mapping user behavior, leveraging personalization, using limited-time offers, and adding CTA buttons. Creating a cohesive push notification strategy can generate more attention and conversions and, therefore, more revenue.

You can also use push notifications to help your customers decide if they want to subscribe to your notification services and continue to shop on your site. In this way, a thorough strategy can help you generate revenue and enhance your business.

#14 Problem Solving Methods

The entire purpose of your mobile app is to solve market requirements. If your app does not fulfill basic criteria, nobody is going to use it. Mobile application development companies integrate only the necessary features into the app to make the app more useful. With your defined goals and capabilities, your app can create a convenient app for your users. 

#15 Operating System

Different mobile phones have different versions of operating systems, and many new versions will come out in the near future. Thus, if you are not sure about which type of devices the majority of your audience uses, you can develop a responsive web design. Once your customers get a hold of it, you can get their feedback and then proceed to develop your mobile application.  

#16 User Interactions

With the unlimited mobile apps in the market, users expect new functionalities from the new app. Get user feedback and develop your app according to their needs. Make your app highly responsive and accessible to make user interactions seamless.


In a nutshell, the mobile app development process requires a lot of brainstorming. Many unexpected details may not seem important at the moment but can have a huge impact after a long time. And sometimes, mobile app developers overlook a few details that can cause them a lot of trouble later. Resolving those glitches requires a lot of time and costs you more money. Thus, plan your app development process thoroughly and get started.

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