7 Tips for Developing Startup Mobile Applications that Beat Competition
Startups used to play with low profile marketing in their niche markets. It is because they are devoid of required infrastructure, resources, and most importantly budget.
Therefore, most of the online and brick-to-click adventures initiated by start-ups have websites based on free themes and open source platforms like WordPress. They used to start their games with simple yet responsive websites to grow further.
If you are among those low-profile start-ups and ambitious enough to climb high in short span, our current post is for you to encourage to have a mobile identity, mobile app for your startup business of any niche.
We have provided some useful tips for your startup mobile app development to enable you to beat the fierce competitions in the market.
Our tips are revolving around usability, user experiences, and ROI in the market.
1. Design App with only Essential Features and Functionality
Established businesses are looking for mobile applications with tons of features and functions. They used to compare app features with apps of the competitors and want to gain an edge over it.
Unfortunately, for startups adding unwanted features mean increasing the app budget. For users, clustering in the app to deteriorate the user experiences.
Therefore, it is advisable to design only essential features in the app at the initial stage and add more features as per needs with the pace of time. With appropriate user feedback and surveys, your app may have only great useful and usable features and functionality over the time.
2. Design App with Attractive User Interface
App design is the thing that has priority to capture the attention of users through attractive visuals and engaging UI elements. App design consisting of more than graphics elements.
There are images or visuals to describe app purposes at first place. Navigational elements represent navigation architecture of the app. Informational content provides consumable information regarding your business, products, and services.
There are many app design approaches to make your app attractive and engaging at first sight. For instance, minimalistic design, flat design, Material Design, and so on.
Startups need to take help of their reliable app designers or a team to decide that which design approaches may prove the most suitable for their apps.
3. Bet on App Performance
If your app is slow loading at the time of download due to big file size, many users may leave it and avoid it. Similarly, long and tedious app installation process is also prohibiting many app users to install it and use it at the beginning stage.
During app usage, if your app content is loading slow and users experience slow interactions, it directly affects the app performance and reflecting in app reviews.
4. Embark on Personalization
People love personal approaches even on digital or virtual spaces. If your Mobile app programming takes the latest personalization technologies granted, you have an app with highly personalization experiences.
Hide or display personalized content.
Offer content based on user history and preferences.
Devise marketing incentives based on personalization to keep ROI high.
5. Leverage Social Media
Social media is cheaper yet highly effective way to get your startup viral and sustain in the competitive market. Therefore, integrating social media APIs and customize them according to your target audience preferences and your business niche may help you to achieve the most out of social channels with the least efforts.
Make social sharing easy for you app content and updates. Display social media ratings and reviews to encourage app users to go social.
6. Think of Marketing
Today we have tons of apps available on various app stores in your startup category. It makes app marketing tough. You may have a hard time to draw attentions of your targeted audience despite decent app design, rich features, and best user experiences infused in your app development.
In such scenarios, various marketing techniques including online and traditional can help you to create a buzz for your app, hence your startup business. Offering freemium at the beginning with limited app features may prove beneficial for you.
Later on, you can apply in-app purchase and other marketing techniques to win your audience. Offering gifts, discounts, vouchers, and other incentives through the app are best ways to augment your branding as well as promote your business using the app.
7. Think of Upcoming Technologies
Upcoming technologies always come with some additional advantages and some attractions for progressive minded users. Therefore, never try to stick with traditionalism, just give new trends in technologies and tools a try.
For instance, GPS tracking can bring additional business with location-based services. Artificial Intelligence and machine learning can ease your tasks at greater extents. Automation is possible with IoT applications.
Integration with wearable app or devices can bring a new dimension in your startup business. AR & VR are app technologies to augment your business and app experiences further.
We have recognized the significance of the mobile app development for the startups in the current post. Moreover, we have seen some useful tips for start-up mobile app development to make the app a success legend.
In short, start-up mobile app development is successful only when you have the backing of a solid team of mobile app developers or a Reputed Mobile App Development Company like SysBunny.