Introduction:
Today world has more than 5 billion mobile users. Against these, 1.6 million Android apps are available in Google Play Store and 1.5 million iOS apps in Apple Store. It means the app market has enough apps in specific categories while some categories face stiff competition. In such conditions, the quality of the app plays a detrimental role in app success. To manage app success, top mobile app development companies have to make vital decisions before the actual app development process. Therefore, today we will look into those considerations in detail. If you are not accustomed to the app development process, I would like to say that it begins with a business proposal or quote for the project. A team of business analysts is 0working first once the marketing team and clients sign the nod of approval. What does this business analysts’ team do?- It carries market research
- It takes a research on business requirements.
- It has scope research for future needs.
- It accepts research on the target audience to know tons of things regarding it.
Thorough Market Research
When a client comes with an app idea or declares some app development investment as an app entrepreneur, app development companies have to go through app creativity and market research. During market research, the following three things need to consider and make decisions on their options.- Competitor Analysis.
- App marketing strategies and app development strategy accordingly.
- App development methodologies considering relevant factors.
Actual Business Requirements
When an app entrepreneur jumps on board to create an app with some monetization goals, business requirement analysis is void. Still, in the case of a business or enterprise app, it proves a vital decision to consider actual business needs by accumulating accurate data by a business analyst team. It is because mere assumptions are lead to app failure, and each business or organization is unique, so they have special needs for an app.Target Audience Research
If you don’t know anything about end-users of your app, how can you target them? You need to develop a user persona by collecting the main characteristics of your app user-base, such as demography, geography, likes, dislikes, various app usage preferences, relevancy to app goals, and much more needed in the development of user persona.Scope Research
The App development team has to decide on features and functionality for the app. Based on it, developers decide module development and service integration through APIs. These estimations become the basis of project proposal preparation. The ultimate benefits of defining scopes of the project are that it saves the project from scope creep and keep development on track. We have seen the standard requirements and decision-making process for any software product, be it a standalone application for desktops, websites/web applications, or mobile applications to integrate the latest technologies. Now, we will focus on vital decisions, which are needed to be taken before the mobile application development process.Mobile OS Platform Selection
If you are going to create the mobile app, you need to choose between:- Native app development
- Cross-platform or hybrid app development
Cross-platform App
Hybrid or cross-platform apps have one significant benefit, and it is developed for once and deploy everywhere. Thus, those are quick and cost-effective for the app development process. Cross-platform app design and development demand the choice of framework and technologies for programming, such as PhoneGap, Titanium, Ionic, Xamarin, and so on.Native App
Native app development demands an effective decision-making process to select a native mobile OS platform out of the meaningful choices such as:- iOS application development.
- Android application development.
- Windows Phone app development.
Selection of Back-end
Today most of the mobile app backend is API-driven, and hardly custom backend development is required. Therefore, you need not go for a customized backend except for some exceptional cases. As a developer, you have to decide whether the backend is required or not and which APIs need to integrate.Selection of Mobile Analytics
At present, we have many mobile app analytics available in the market with different capacities and functionality. App analytics is essential to get insights regarding how users behave with your app and give clues to improve your app performance with each update and upgrade. You can use app analytics during development phases to improve your app’s user experiences, usability, and performance parameters upfront.Selection of Monetization Strategy
Seldom enterprises and big businesses will develop apps for their internal and external use, while often apps have some monetization purposes. There are multiple ways to get revenues out of your app, but those methods mostly fall into three categories of monetization strategies:- Buying app
- Subscription
- In-app purchases
- Ads in the app
Conclusion:
These are a few but significant decisions that we have to take before jumping on the app development process. These things are vital to deciding the app’s success in your niche market, cost of the app, time-to-market, and much more stuff in due course.If you are eager to know the course of your app development and want to make perfect decisions, an avid consultancy is essential. SysBunny has a team of mobile app development strategies and business analysts who can guide you completely in this regard. Just give them a try and see the differences.
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