Introduction:
We are a big team of mobile app developers at SysBunny. We used to create mobile applications for a range of industries and categories found in app marketplaces.Why Should You Recognize Your App Audience?
We have experienced that most clients who approach us for app development projects hardly know their targeted audience. They used to go on an assumption base. For instance, they consider the entire healthcare industry for a healthcare app, including doctors, nurses, hospitals, clinics, pharmacies, emergency services, the fitness industry, equipment manufacturers, infrastructure & service providers, and much more.- It makes our task complex because we create a user persona before planning the app and development process.
- We have to decide on features and functionality for the app, which greatly depend on the target audience or user persona.
- We have to add/integrate third-party services like location detection, cloud computing, transactions, and web services to meet the advanced needs of users.
- We have to offer personalized experiences in the app, easy and smooth in-app search experiences, secure and safe transaction experiences, and a lot of in-line user experiences to win the battle in the fiercely competitive market.
User Factors:
- User Demographics
- User Locations
- User Behavior
- User Devices
User KPIs to Track:
- User Acquisition
- Average Revenue per User
- User Retention Rate
- User Session Length
How Identifying Your App Target Audience Help You?
Thus, if you identify your target audience accurately and correctly,- You can understand user requirements, their interests, and the reasons behind their behavior.
- You can identify which features and functionality need to include or exclude from your app to get maximum ROI.
- You can decide which APIs need to integrate and call the services to meet the ends of user needs.
- You can decide how to offer personalized experiences in cost-efficient ways.
- You can improve your chances to win the favor of an actual audience that can reward you accurately and in the long run.
- You can prepare a mobile app marketing strategy to reach the target audience efficiently and cost-effectively.
- You can prepare an app monetization strategy according to your target audience.
- You can design UI and UX according to target audience factors & KPIs.
- Finally, provide something exclusive and innovative that your target audience will love.
How to Identify Your App Target Audience?
It indeed a vital question. In due course, we can take two approaches.Assumptions Based On General Understanding
The first is by general understanding, such as based on the app category. For instance, your app is related to testing hormones during the ovulation period; then, all women would be your target audience. Indeed, you cannot go by assumptions based on general understandings to decide app audience. Many apps fall into the general category, and many have a far wide market that makes an accurate assumption of the target audience difficult and may prove faulty.Based On Secondary Market Research
Secondary market research involves multiple approaches, such as:- Competition Research
- Audience Surveys
- Hiring services of audience research agencies
Know Your Competitors’ Audience
If your app idea belongs to a category where known competitors exist with their apps, your audience research work becomes quite easy. Today we have powerful competition analytics tools that let you know your competitors’ audience and what offerings they have provided in their apps, including features, functions, and integrations. In this regard, you can go for SWOT (Strength-Weakness-Opportunity-Threats) analysis too.Carrying Audience Surveys
If your audience is unknown or assumption-based, you can carry out online, in-app, or real-world (F2F) surveys. In due course, online landing pages, social media surveys, and other methods can help you identify your real audience with its required factors and KPIs earlier in this post. The next thing is to use the combination of survey and interactive prototypes of your app because today, many tools help you develop interactive prototypes that help you get attention towards the survey interface and give you the likes and dislikes of your targeted audience a glance. The excellent thing is to create the MVP of your app idea and hand it over to the surveying team to collect real audience feedback and know their preferences in advance to offer excellent personalization experiences in the final or iterative version of your app.Hiring Services of Audience Research Agencies
Several marketing agencies are working for specific audience research niche online and offline. You must find the most suitable one and hire it to carry out detailed user research for your app. They will provide you a detailed report that describes your target audience’s segments fully and provide a study of behavior, preferences, and other attributes of the target audience described here.What Will You Look To Identify Your Audience?
We already have answered the same, and that is audience factors and audience KPIs. Let’s explore it all further.User Factors:
Demographics:
Age, gender, income, occupation, education, children, and language preferences are vital parameters that describe the demographics of the targeted audience and help app developers create a user persona.Location/Geography:
Location is a part of user demography. Still, we treat especially apart from it because today, various location-based services and integrations required extreme details of the location like region, country, state, city, zip code, and GPS data (Altitude/Latitude) more.Behavior:
In-app behavior is measurable via various analytics apps/services. You can carry it to know various user KIPs like engagements of users with your app/prototype/MVP and carry attribution analytics to gain granular insights.Mobile Devices:
Different economic strata of your audience use different categories of devices regarding manufacturers, models, and OS. Based on your app category, you can decide how affluent your audience is and which mobile devices you have to target during UI and UX designing.User KPIs:
User Acquisition:
It describes how users can acquire access to your apps like organic or paid search on the web or in-app referral schemes you have propagated.Average Revenue per User:
What much revenue can you earn from the app directly or indirectly.User Retention Rate:
How long you can engage your app users through various techniques and tempt them to download your app, install it, and reach your conversion goals.User Session Length:
Session length indicates that how much time you have spent in the app. First-time users and repeated users differ in session length.Conclusion:
Based on the entire discussion, you might have noticed that identifying the app’s target audience is not a simple thing that anyone can do DIY basis. You must have equipped and experienced team of app designers and developers who can holistically carry audience research and bring highly useful results that can return high for a long duration of your custom mobile apps development lifecycle. SysBunny has an unbeatable team of mobile app developers who can help you exclusively in this regard and cost-effective packages. Would you like to talk to the team?About Post Author
