How Useful Augmented Reality Is? – Part 1

Augmented Reality

Now, we have a thorough understanding of what augmented reality is an How Augmented Reality Works with a reading of previous blog posts. After such insights, we must know how AR is useful in the real world at personal, professional, and industrial levels.

Therefore, let us start a new chapter in our AR series. We know that AR depicts superimposed information in the field of view of the user and can show something that is not in the real world but relevant to real-world contexts.

Therefore, we can provide additional info, directions, gameplay, and many more things to the AR users by developing specific applications for specific purposes and industries.

Modern Mobiles Boosts AR

To run an AR application, we need AR hardware and software. Fortunately, advanced mobile technologies and applications have brought everything we need to run an AR applications.

For instance, mobiles have high-end cameras, GPS capabilities, accelerometer, touch screens, voice recognition capacities, improved processing power, long battery life, enough storage capacities, adequate RAM capabilities, and integration capacities with other sensors, hardware, and software.

Therefore, the latest mobile handheld sets with the latest mobile OS are the excellent candidates to boost the growth and popularity of Augmented Reality in the real sense.

However, before diving into AR-enabled mobile applications, we must have outlines describing that where AR applications are used and how. There are myriads of industries, and business niches can be benefitted by Augmented Reality.

Unfortunately, we are not able to cover all in a short post. Therefore, we have listed a few of those here.

Archaeology AR Applications

Archaeology niche has various components or people related to the discipline such as:

  • Scientists who are working on various archaeology sites.
  • Managers and staff of archaeology department run by government bodies.
  • Archaeology students.
  • Archaeology tourists or visitors.
  • Museums preserving archaeology artifacts and things.

Augmented Reality can augment the archaeology sites and artifacts preserved in the museums.

Archaeology site guide applications with AR technologies can act as a real-time and highly comfortable guide for each visitor interested to know the artifacts laid on the site and past related to it.

Archaeology department can get the help of AR technologies to manage and maintain various sites as well as museums in advanced ways with the least efforts and hurdles.

Archaeology museum guide applications with AR technologies can help the museum to provide a real-time guide to its visitors with personalization experiences and can attract more visitors with the high satisfaction rate.

Archeology student AR applications act as real-time learning machines with tons of additional and contextually relevant information regarding archaeology sites and artifacts in museums too.

For instance,
  • The Museum of London’s Streetmuseum app is an excellent example for the museum curators and managers.
  • Dead Men’s Eyes is an ambitious project by famous archaeologist Stuart Eve transforming AR devices into a quasi-time machine.
  • ARCHEOGUIDE (Augmented Reality based Cultural Heritage On-site GUIDE) & LIFEPLUS are archaeological AR projects funded by the EU IST framework and under the scientific coordination of MIRalab – Switzerland.

Architecture AR Applications

The Architecture is a potential niche for AR applications with advancements in CAD and BIM software. Since long, architectures were trying to visualize their 2D designs in 3D perspectives using various 3D rendering software with architectural capabilities.

Their thirst has nearly fulfilled with recent developments in Augmented Reality to incorporate those 3D models into real-world construction sites and help all stakeholder of a construction project to visualize the potential building with all possibilities.

For instance design options with changes in color, size, dimensions, and materials used in the building construction. Changes in landscaping, heating, cooling, ventilating, the electrical, water supply, drainage, access, natural and human-made illuminations, and much more can be addressed with stunning beauty and reality using the Architectural AR applications.

Therefore, leading CAD and BIM software product development companies have jumped on the bandwagon and either released AR applications or supported the AR existing apps to gain an edge in the competitive market.

For instance,
  • Autodesk has announced make its 3D models compatible with HoloLens of Microsoft.
  • Bentley System is on the way to develop prototyping app to visualize subsurface utilities in their real-world contexts.
  • The Vectorworks company has developed AR media player with third-party plugin support to visualize Vectorworks data in AR media player and share it.
  • Trimble Sketch Up offers advantages of AR media player in conjunction of HoloLens by MS and provide AR experiences to the users in real-time.
  • Smart Reality app by JBKnowldge provides overlay of 3D data over a printed target by camera of mobiles.
  • The Augment app consists of public 3D model and data galleries to use in a personalized way in marketing and elsewhere.
  • LORAR allows users to interact with 3D models, 3D animations, holograms, and virtual environment in real-time.
  • The ViewAR application lets you build 3D models library and provide walkthroughs of design with immersive experiences in real world with real-time applications.
  • SightSpace Pro app is blending virtual design in real-life environment to provide architectural walkthroughs and integration with each phase of construction.

With continual improvements in GPS and other location tracking technologies, architectural AR applications are becoming more accurate, useful, and widely implemented.

Broadcast and Live Events AR Applications

Broadcasting industry particularly, TV broadcasting for weather, sports, and various live events taking place in real-time can take advantages of present advancements of Augmented Reality applications.

Weather Broadcasting:

The weather broadcasting can be augmented with 3D graphics and animations superimposed on real-world geo-spaces as well as common virtual geo-space.

Sports Broadcasting:

The present sports events telecasts are leveraging AR technologies by displaying virtual objects, animations, or characters immersed with real-world sports events for clarification, training, issue solving, and results in displays.

For instance, the Virtually Live app has taken innovative approaches to bringing fans into the car race through augmented reality during its broadcast. Similarly, NextVR is bringing the sports at home through Oculus Rift or Samsung Gear VR HMD.

The StriVR app is providing training opportunities for sports candidates, experts, and coaches.

Live Events and Broadcasting:

The live concerts and theater performance are enhancing audience experiences in real-time by using AR applications.

For example, EFX (eventfx.co) has expertise in Experiential AR like magic mirror kiosks. It enables event organizers to use 360 pano (VR) technologies and deliver immersive experiences for event attendees.

Finally,

Apart from these application areas, there is a number of other application areas and industry niches where we can explore that how Augmented Reality applications can add values.

Due to time and space constraints, we have fragmented the current post into two parts so please wait for the second part of the current post ‘How Useful Augmented reality is Part 2’ that may appear next week. Thanks for your patience.

Hemant Parmar is a veteran mobile app consultant. He is co-founder of the company. Thanks to his prolonged exposure to mobile application development projects for myriads of niches and industries, he is capable of providing high-end mobile app development consultancy. He is devoted to providing honest and transparent consultancy services for clienteles looking for righteous guidance to augment their niche services/products using the latest mobile technologies.

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