Small businesses have the challenge to prove themselves in the market. They need innovation as well as skill to market themselves and their products by creating impact ful websites and apps. In the era of mobile applications, companies need skilled UI/UX designers who develop apps that results in maximum downloads. Hence, UI/UX designers have a major role to play in marketing any small business and spreading their customer base.
How UI/UX designers benefit a small business?
By creating compelling apps!
Well, according to many researches the visual aspect of an app or website pushes its reach by 75%. Yes!This means a small business can reach 75% more customers with an enchanting website or app. Here lies the role of a UI designer who makes sure that the app looks appealing enough to the customer. It is the design that captivates the customer at first and user friendliness makes them stay.
By creating user friendly apps!
UX means User Experience. A visually stunning app can actually upset a customer if it does not offers implicity of operation. Apps with complicated navigation are a big turn off for people. As per a research, 88% customers turn down websites after a bad user experience. Hence, UX designers give a prudent thought in designing websites or apps with a satisfying user experience. If not, small businesses will lose a considerable user base, which is simply not affordable for them.
By serving the need of the customer in an effortless manner!
An efficient UI/UX designer will serve the need of the customer by making things effortless. Customers choose apps or websites that are fast loading, easy to operate and precise in results. For an eCommerce app, UI/UX team serves the purpose by designing an intuitive app that prompts the customer to navigate in a manner that simplifies the process of buying. This has proved to invite repeat customers who then become long term customers for any business.
By offering seamless online marketing!
Any small business needs to market their products and services to match up with their stalwart competitors.The UI/UX design team can actually aid in creating seamless marketing strategy through design that prompts call-to-action in an aesthetic way. They can also ensure blending of social media handles to boost the word of mouth publicity. There are ways to market products and UX/UI designers can do it with finesse.
By blending trends into the websites!
Any business can survive only if they offer the latest to their customers. UI/UX designs are the best way to update the customer with up-to-date happenings in the realm of products and services. This is easily highlighted with the help of designers who can visualize the impact of the current trend. In a nutshell, the design team can utilize the current trends to make long term customers.
By minimizing the support and maintenance cost!
UI/UX designers are insightful about the process and use of the application and website. The initial phase of design plays significant role and may take some extra time to plan design in such a way that leaves low room for maintenance. If you are struggling to know why UI is important for business then know it in advance that it will save a huge chunk of maintenance cost.Well planned UI/UX prototype actually minimizes the investment needed for development and thus, reduces the overall cost, which is a prime factor for small businesses.
By increasing the customer base!
Any business,big or small, survives only on the basis of its customers. Around 90% customers check websites and apps of companies to know more about it. This is the time to impress the customer, make them land on the site time and again as well as pursue them to buy services or products. According to research, the attention span of an adult is only 9 seconds. Therefore, if a design does not strike a probable customer within this small span of time, businesses may lose them forever. Hence, UI/UX designers are responsible to engage and retain the customer with the site design.
Apart from the design, a simplified flow of information and navigation helps the customer to make quick decision about the products and services. This is directly proportional to the increase in rate of conversion and pushes sale to another level. For that reason, designers can actually inflate or deflate the customer base and thus affect the sales ratio.
By designing apps that serve both left and right brain!
Well, this may sound weird but UI design and UX design are categorically different things. They also serve different purpose. While UX designer covers the strategy, scope and structure of the app, the UI designer deals with the themes, logo and other digital parameters. So, one manages the logical part while other the creative or representation part. Combining both in an appealing and functional app paves way to satisfy the visual as well as logical requirements of the customer. This results in higher retention, better interaction, improved sales and higher Returns on Investment. Consequently, UI/UX designers form the backbone for all businesses, big or small.
By making the business popular!
Technology is the tool to create magic for its users. Whether it’s a customer, a visitor or a net surfer, web technologies can actually dole out things that are beyond imagination. Small businesses with good UI/UX designers can make this happen by creatively representing their products and services. A simple group chat app reaches peak of popularity when added with like, share buttons and other emocons. Facebook is a solid example of it. Adding real life features like these give added comfort and relatability to the business. UI/UX designs can add comfort to the usability of an app and thus, make it highly popular. A small business with huge popularity invites more views, visitors, fans and customers. To reach higher levels of popularity companies need exceptional UX designers and ingenious UI designers.
To sum up, an effective UI/UX designer team is the door way to connect to the customers, reach out to a wider audience and offer products and services to them. All this is the biggest need of small businesses which clearly suggests that UI/UX designers are a necessity for them.
Companies looking for best UI/UX designers are welcome to share their requirements with us. We are an experienced company with the best in the business team. Feel free to give us a shout!
Hemant Parmar is a veteran mobile app consultant. He is co-founder of the company. Thanks to his prolonged exposure to mobile application development projects for myriads of niches and industries, he is capable of providing high-end mobile app development consultancy. He is devoted to providing honest and transparent consultancy services for clienteles looking for righteous guidance to augment their niche services/products using the latest mobile technologies.