Users and their experiences (UX) are kings in the mobile app market. To take right UX design approaches, you must have a detailed understanding of UX concepts and should know how to design an app with UX-centric approaches.
Introduction:‘UX Design’ is a technical term for software designer or mobile UI/UX designers, particularly in the web and mobile application development niche. Here UX means user experiences. Logically, user experience with a software maybe good or bad, but good is always expected.
The formula for Right UX Design
If you want to say how much UX is good, you need to define its levels of goodness or ‘Delights’ in other words. At designer perspectives, UX design resides on the top of other underneath layers.
For instance, at the foundation of UX pyramid, features and functionality (Functional) of app resides. Once you add adequate and essential only features and functions, the security, stability, and consistency (Reliability) of the app comes as the next level.
Top of reliability layer, usability (How the app is usable) layer resides with own set of parameters. Once you satisfy all requirements of three layers, you can go for user experience design or design for pleasure and make your app pleasurable or delightful for its targeted users or group of users.
Yes, I said it a group of users because apart from front-end users, admins or back-ends users are also a part of your targeted users. You cannot ignore them at any cost. Otherwise, your client/s would say you are not client-centric at all!
Levels of Pleasure (UX)
UX design is a category of emotional design, which elicits apt emotions to create a positive experience for the users. We, humans, form emotional connections with objects/design at three different levels, such as:
1 – Visceral:
It is about initial impacts or first feeling elicit in the mind of the user when the user encounters a product at first place. It deals with aesthetic or look-n-feel and engagement of senses. Commonly it terms as Gut Feeling, so it is instantaneous or Surface Emotional Design.
2 – Behavioral:
It is related to complete/total experience of a product/design including usability, performance, and ease of use are involved in software design perspectives. It comes with deep experiences, so Inner Emotional Design.
3 – Reflective
It concerns with the values of product in human life and describes the impacts of the product when a user has it or not.
Emotional UX Design Tips
The following design elements and approaches enhance the surface UX delight to take the first step towards design success.
#1- UI or User Interface Design:
Users encounter with user interface first and start its app journey. Technically, each module and every screen has a User Graphics Interface (UGI) in mobile applications. It implies how UI design contributes to UX design to give a good first impression and delight when design keeping UX design best practices and standards prevailing in the software industry.
#2- Microcopy or Miscellaneous Content:
We used to focus on the major textual content and content layouts to improve UX experiences of the app screens/UIs. However, we hardly think of micro-copy or miscellaneous texts placed in or for various UI components including buttons, forms, in the footer, or in various non-significant pages like Error pages/404, Help page, Thank You page, and so on.
Micro-copy on these pages is attached with major to micro-interactions and leave greater impacts on readers/users. Hence, microcopies are directly or indirectly attached to emotions of users and capable of delivering pleasure if attended positively by a professional content writer.
#3- Animation Design:
Animation, be it small/micro or major always captivating and add a surprise or other similar emotions in the user experiences. Fun animations have a non-significant part in the professional design until it has a contextual meaning.
Functional animations help users to grasp the central idea of design and understand the principles. The major animations use as an educational tool or onboarding tool to guide users through the screens.
Micro animations in design elements like buttons or icons help users to understand the role of those elements without any additional textual explanations.
#4- Affordance Design:
When an object or design element has characteristics of guidance, it cognitively refers to affordance design concept. Affordance transitions are highly useful in off-canvas navigation and other designing in mobile apps.
Apart from texts, micro-animation and icons are used as guiding elements.
#5- Sound Design:
Many alerts, transitions, and animations come with cloying sounds to ears of users and give delight while interacting with such UI elements. Beeps, twinkling bells, drums, and much more giving momentum pleasure.
Texts have own beauty when used with appropriate fonts, size, color, style, and background. Mobile devices have somewhat different nuances of typography and app UX designers should learn it. Typographic practices, standards, and compatibility are changing mobile OS platform-to-platform.
Therefore, UX designers have to learn heading styles, paragraph styles, microcopy styles, and much more in due course.
Mindset & Processes of Next Level UX
A good UX designer should have a particular mindset and process to deliver excellence. The following are key drivers of the desired mindset.
Opt for Responsive Design
Both the major mobile OS platforms are suffering from fragmentation issues on hardware as well as OS fronts. Native platforms are excellent in providing the best mobile app UX, so opt for responsive design approaches to mitigate the fragmentation issues.
If you think of the cross-platform app, some excellent frameworks are available in the market, which enables app developers to use a variety of programming technologies for the development of cross-platform apps other than traditional web app development technologies (HTML. CSS, & JS) for the sake of native-like user experiences.
Adopt Agile Methods for Iteration
MVP concept is viable in-app industry, but iterative development methods borrowed from Agile Methodologies is gaining ground in-app UX design processes. With the availability of in-app analytics, we can easily catch bugs, crashes, and other sensitive UX related anomalies in the app even during post-development stages of app lifecycle.
It provides you an opportunity to release updates or upgrades of your app versions in the marketplaces easily.
UX is for the end-users of products or design, so take appropriate measures to mitigate mild to severe UX issues right from the development stages. In due course, frequent UX tests are mandatory, and UX developers have begun the test right from the beginning, and UX guerilla tests should accompany with some major tests to make testing cost-effective as well as efficient.
You must assure the consistent user experiences across the entire product lifecycle. Therefore, care should be taken a right from planning, wireframe, prototype, actual design, programming, testing, deployment, to marketing stages of the app development process.
Instead of focusing on wow factors, you should provide a consistent UX across the screens. Minimalism is the best approach in UX design, but complexities should deal with appropriate measures wherever it is essential for a big scale app development.
UX is capable of taking the mobile app design next level and give ideas, concepts, and tips are extremely valuable for app developers, app entrepreneurs, and clients looking for business apps. However, each app development project is unique in requirements and expectation of its target audience. Therefore, custom UX design and UX development approaches are mandatory to get success in the niche market.
It is only possible with an impeccable team of dedicated UX designers and its collaboration with mobile app development teams at SysBunny. Moreover, you will have an opportunity to obtain free app design consulting services before jumping on app development process.
Hemant Parmar is a veteran mobile app consultant. He is co-founder of the company. Thanks to his prolonged exposure to mobile application development projects for myriads of niches and industries, he is capable of providing high-end mobile app development consultancy. He is devoted to providing honest and transparent consultancy services for clienteles looking for righteous guidance to augment their niche services/products using the latest mobile technologies.