Mobile apps are one of the quickest ways to reach out to global customers. These small but specific software programs designed especially for mobile phones have become a rage now. Statistics suggest that nearly 66% of customers search for products on their smartphones. In addition, apps are increasingly becoming a popular medium, with the collective average time spent by visitors on apps being 1350 billion hours a year.
Moreover, there is a considerable increase in the number of app downloads. Statista rose from 178 billion in 2017 to 205 in 2018 and is expected to cross 258 billion by 2022. This gigantic figure suggests a 45% of the increase in the number of app downloads in five years. Considering such a huge demand, app development for Startups should be given priority to stay in the digital competition of the business.
Image source: Statista.com
If you are a startup thinking of creating a mark in the business, you also need an effective marketing strategy apart from a high-quality product or service. You need a method that will reach customers on point and offer products within their reach. This is where mobile apps fall into the picture as a stunning app with good features that would attract visitors, which can be later converted to permanent clients.
The research by Gallup Survey suggests that around three-fourth of US citizens have the habit of checking their mobile at least once an hour. In addition, 90% of the ‘mobile time’ goes into checking the apps. Therefore, Startups that want to make it big cannot afford to ignore the power of mobile app development.
Top five benefits of app development for startups
Cover the digital customer base
Well, the world lives and thrives on mobile devices, be it smartphones, tablets, smartwatches, and more. This pushes the demand for applications that work on mobile phones and give a certain result. Whether for personal use or enterprise-level usage, apps are one of the best mediums to reach out to digital customers.
Companies cannot miss out on a huge chunk of customers that check, analyze, and even purchase their products and services online. With the help of the mobile app, businesses can penetrate remote locations or geographically distant places to create a wider customer base for themselves.
Sharing information to create a brand presence
With the help of mobile apps, companies can develop their brand image by displaying the right information to a specific crowd, be it customers, business associates, or layman visitors. Giving information that attracts customers can develop a rapport with them and generate a brand presence. Having a brand image works wonders as many customers purchase stuff based on the brand reputation. They associate quality with the brand image, making it all the more important to create a space for your company in the highly competitive world. Mobile apps are the best way to uplift a brand.
Image source: https://medium.com/
Improve customer engagement
Mobile apps are the easiest as well as appealing way to dig in a marketing channel for interacting with customers. Once installed, these apps can be used to push latest offers, notifications and information that increase customer interaction. Relevant info is the finest yet subtle method to pull customers towards products and services. Gradually, it converts a frequent visitor into a permanent customer, which is the ardent need of any business. Also, customers tend to share their experience on social media sites making it a wave of information flow. This kind of social engagement results in increasing number of customers and sales to higher levels.
Analytics to check customer behavior
With the help of smart phone apps, businesses can analyze customer data, their behavior, purchase history and more. This helps to design better marketing strategies to pull customers. Effective marketing moves are the sure shot ways to earn high returns on investment. Make sure that analysis form the base of mobile app design and development.
Reduce store cost
Mobile apps can actually facilitate better retail experience. By digitizing many aspects of marketing, purchase etc., companies can reduce the store cost to minimum. Checking the reviews of the customers on app, pushing latest offers on app and using digital medium to advertise actually reduces the cost of store by a huge margin. Therefore, mobile applications redefine marketing to cut down on the overhead cost.
Apart from developing an excellent rapport with the customers, apps can revolutionize the working of any enterprise. Extensive networks can be designing using Internet of Things to create a flawless communication flow within the right nodes of the organization. This alleviates decision making resulting in overall growth of a company.
Checklist to consider during app development for Startups
Decide why the company needs an app
This will help to list down precise reasons like customer engagement, brand visibility, marketing plan etc. It will help to find the loopholes in the process as well.
Choose the best platform for the app
Android has always ruled mobile app world with the highest number of downloads. However, app depends solely on the kind of business, which is the torch bearer to choose between iOS, Android or other operating systems.
Go for MVP design first
Minimum Viable Product (MVP) is an app with core functionality, which can be modified to suit the needs of the customer. If this basic app fulfills the primary goal of app development, companies can go on adding features as per the requirements of the customer.
Estimate the budget
Monetary constraints and liberties should be checked during the planning phase. A precisely defined budget helps in cutting down irrelevant expenditure. It is the base of choosing the platform, resources and time frame of app development for Startups.
Choose the best mobile app developers
An experienced team of developers should be selected to create exceptional mobile app within deadline and budget. Wrong resources may spoil the game as well as waste lot of time. Therefore, choose the best resources who can justify the requirements and budget.
Conclusion
The primary step for startups is to develop a mobile application as mentioned above, this enables startups to globally reach out to potential customers. You need a strategy that will arrive at clients on point and offer items inside their compass.
This is where mobile applications fall into picture as a shocking application with great highlights would pull in guests, which can be later changed according to the customers. It is imperative for mobile apps for organizations to keep a track on potential users and their requirements and it is possible by implementing various mobile app development strategies.
Have an Idea?
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