Fast Growth of EcommerceEcommerce is a rapidly growing niche on the web, and according to Statista.com, online shopping generated $340 billion in revenue for online merchants of the USA in 2015. Ecommerce is growing with 17% annual growth and likely reaching $3,015 billion by 2018. Ecommerce shopping takes place through desktops/laptop browsers as well as various mobile browsers. However, recent shopping trends have changed in favor of native mobile applications specifically designed for eCommerce needs. Yes, ecommerce requirements are somewhat different from the general category of mobile apps, and we will discuss it later on in the same post.
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Significance of Ecommerce AppWhen we talk about the native mobile app, there are different mobile OS platforms to choose from. IOS apps are indeed earning high, but the audience of iOS app users is quite limited and restricted up to some developed nations like the USA, Canada, Australia, and some European countries, which are affluent and can afford high-priced iOS devices as well as applications.
Place of Android Ecommerce AppFortunately, Android is an open-source project with the support of open platforms for OS and devices. Thus, it has the mandate and support of a wide audience worldwide, and now more than 70% of mobile devices and apps are running on Android. After recognizing the Android OS platform’s significance, let’s see how to build an Android-based eCommerce app to facilitate online shopping with excellent user experiences and performance better than eCommerce websites.
Standard Android Mobile App Development ProcessIn due course, we have to do nothing new and follow the standard mobile app development process, and it is described in the following steps.
- Market research to determine the app concept
- Plan the essential features & functionality
- Prepare app development project proposal and approve it
- Creating wireframes and prototypes for app design
- App UI design, interaction design, and UX design
- App testing and quality assurance processes
- App deployment on marketplaces
1 – Market Research to Determine the App ConceptMarket research for an app includes myriads of things and greatly depending on the types of app, the purpose of the app, and the audience of the app. If you are an online or offline business with an eCommerce website, your market research job is becoming very easy. It doesn’t mean that you should copy everything from the online website and present it on mobile devices. You should know the behavior of the targeted audience, requirements of end-users on the native Android devices. Look at your products and services and know the status of your competitions. It will help you to determine what will work for you and how for your unique ecommerce business. The statistical analysis of the target audience and competitor apps in the market may help you achieve success with the least hurdles and high ROI. For an ecommerce app following things are crucial to addressing in app development.
- Payment components like payment gateways and processors
- Determine the types of your ecommerce based on the current examples such as
- Instagram style
- Auction style
- Goods finder
- E-check style
- Design editor style
Therefore, research accordingly and collect data to support detailed analysis.
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2 – Plan the Essential Features & Functionality
Based on the market research and analysis, you can list the required features and functions in your Android eCommerce app. However, first creating MVP (Minimum Viable Product) is good advice, as it reduces the risks associated with the failure or revamps of the entire app concept when the product is unveiled in the real market.
If we are going to list the essential features for an eCommerce app with limited features and functions, it may include –
- Authentication feature like user registration, login, and logout UIs.
- Product search feature with the integration of in-app search engine services, as well as layered navigation, off-canvas navigation, and standard navigation schemes prevailing on the mobile eCommerce apps in the contemporary market.
- Rating and review feature to build the trust.
- Smooth and quick checkout process.
- Secure and safe payment gateways.
- Various shipping features including tracking and shipping calculator.
- Customer support.
- AI enabled live chat.
- Location tracking features like GPS, Beacon, and NFD