
#1 The aggressive market for mobile apps
An estimated survey from Statista says that about 111 thousand new apps are being released per month on Android’s Google Playstore. Now, those are huge numbers. So we can fairly assume that for any mobile app development company, delivering a unique idea in a market that is increasing alarmingly on a daily basis is almost next to impossible. When users have such a wide range of options, i.e., when the competition is so sky-high, the need of the hour is to develop an application with intuitive designs, stunning visuals, and rich functions. A perfect balance of graphics and features is a must for any android app development service. Standing out above the rest is not easy, but once you get an idea of the users’ requirements, reaching the target market via a language that’s best from the user’s end will help you penetrate the market.#2 Navigability of app
Nobody likes to use a perplexing app. As a mobile app developer, what is seemingly simple and easy to use in your eyes might be Byzantine to the user’s eyes, which will only fetch you negative publicity or none at all. Ensuring proper navigability of your app can seem difficult for many entities. That’s the sole reason top mobile development companies choose to collaborate with experts to design the app’s UI. Such teams, in addition to rich expertise in UI/UX designs, have proper knowledge of coding. Navigability of the app is an essential element in mobile app development for start-ups. It’s necessary to include tutorial videos and thorough instructions to make the app as user-friendly as possible.#3 Device compatibility
In today’s world of ever-evolving technology, new gadgets are continually getting created and being made available in the market. Companies providing App development services are frequently on their toes to keep up with the new technologies entering the market. Mobile phones, tablets, phablets, and various wearable devices are the kinds of devices on which all these apps are used. These gadgets have different operating systems, varying screen sizes, and screen resolutions. These factors require new apps to be developed by mobile app development companies to function smoothly across all devices. Ensuring device compatibility during app development services can be tricky. Device compatibility is a crucial factor that should be addressed during app development for start-ups.#4 Marketing strategy and promotion techniques
Developing an awesome app will not fetch itself any publicity or downloads if the users are not aware of the existence of the app. A crucial part of mobile app development is setting a proper marketing strategy and choosing techniques to promote the app. Getting lost in such a vast market is easy.